Not For Tourists Online
I bought a Not For Tourists Guide to Boston before I moved here. I also bought a thousand other guide books, but the NFT book is the one I’ve ended up taking with me every time I go out. It just has the most helpful information. So last night, I was reading the NFT guide – just learning about my new city – and I noticed that they had a web site. And you know how I feel about web sites.
I went to this site just now, and it is excellent! Why? In addition to a free signup (which you may need to do to use the next links coming up) and many helpful links, they have the entire book online! I’m talking PDFs of every page in the latest version of the book. I have last year’s version of the book, and at first I’m thinking, "Hey! I don’t have to buy the new one at all. Suckers!"
But then I was thinking about how up-to-date all the information is on the new pages, and I was exploring all the cool stuff, and… I think I’m going to have to get myself the brand new one. I really can’t help myself.
I guess my point is twofold: (1) The NFT Guides are seriously handy to have with you, no matter what and (2) When you give stuff away for free, you’re not losing customers, you’re developing new relationships and gaining new customers. Why haven’t the big record execs missed this simple principle of business karma?
Comment by Abby's mom
November 6, 2005 @ 2:06 pm
Here’s why you want to BUY the book: “the one I’ve ended up taking with me every time I go out”