See This Film!
I went and saw Black Gold tonight. I’m feeling a bit tired and lazy, so I’ll copy-paste the description from the web site:
Multinational coffee companies now rule our shopping malls and supermarkets and dominate the industry worth over $80 billion, making coffee the most valuable trading commodity in the world after oil. But while we continue to pay for our lattes and cappuccinos, the price paid to coffee farmers remains so low that many have been forced to abandon their coffee fields. Nowhere is this paradox more evident than in Ethiopia, the birthplace of coffee. Tadesse Meskela is one man on a mission to save his 74,000 struggling coffee farmers from bankruptcy. As his farmers strive to harvest some of the highest quality coffee beans on the international market, Tadesse travels the world in an attempt to find buyers willing to pay a fair price. Against the backdrop of Tadesse’s journey to London and Seattle, the enormous power of the multinational players that dominate the world’s coffee trade becomes apparent. New York commodity traders, the international coffee exchanges, and the double dealings of trade ministers at the World Trade Organisation reveal the many challenges Tadesse faces in his quest for a long term solution for his farmers.
This is a really important film. I feel like I won’t ever just wander into a grocery store and buy coffee produced by a massive corporation. I’ll do my research and make sure I’m not contributing to the fleecing of poor farmers in Africa. If you choose to buy your coffee from a company that is buy directly from roasters who have bought directly to farmers, then you won’t get that 6-fold markup that is so typical of most coffees you find in the store. For a list of where to buy this coffee locally, nationally, and online, check out:
A quick list of local chains: Caribou, Dunkin Donuts, Harris Teeter, Peet’s, Trader Joe’s, Whole Foods, and (this is a surprise) Starbuck’s! But not all the products at these stores are Fair Trade Certified. Read the labels.
Comment by xfer
March 15, 2007 @ 9:32 am
Larry’s Beans, which is a local (Raleigh, North Carolina) coffee bean roaster, is totally fair trade.
go : http://www.larrysbeans.com/
See for yourself.